CoconutWaterLife.com is our Featured Microsite

A microsite is a small, content-driven website that is typically entirely about one product or type of product.

ClutchWave is an ever-growing network of microsites – most of which have been built by us. Our microsites boast industry-leading “conversion rates”, meaning that we turn our traffic into online sales.

As an honest and ethical company, we only create microsites based on products that we believe in and use ourselves. You won’t see any scams in our network. Not only does this make our jobs more interesting, but allows us to speak the unadulterated truth about the products we are promoting.

Our Microsite Design Process

When developing a microsite, we perform the following actions:

1. Research – We find out what people are searching for, what they don’t understand, who they are, and where they live. This is required to build a quality website that is geared towards the right audience and to answer all of their questions – even the ones that you don’t want them to ask.
2. Design and Development – Our team of expert web designers, graphic artists, and programmers make incredible-looking websites that instill confidence and trust in the visitors.
3. Content – Our team of bloggers, content writers, and sales copywriters are some of the best in the industry. Each page on the site serves a purpose to answer your users questions with complete honesty. Yes – users are going to search for your products side effects – more so than you ever thought. We don’t just provide the proper answers to the hard questions like these – we turn them into sales.
4. Search Engine Optimization – Our SEO team will make the site visible to Google so that your users can find you fast and easily across a broad number of search keywords. Proper SEO allows you to lower your advertising budget.
5. Reviews and Discussion – We allow users to post reviews of your product and discuss them. The bad come with the good here, and we do not censor well-written negative reviews. However, we’ve found that it’s the best way to get your potential customers to completely trust you.
6. Price Comparison Widgets – Every page of the microsite will have a price comparison widget powered by the PricePlow Supplement Price Comparison engine. When users see how much cheaper (and more discretely) they can get your products, they will instantly buy them – and in bulk.
7. Social Media and Viral Marketing – Admittedly, these are not our strengths, but we do create Facebook campaigns for our microsites in order to deliver your users up to date information. We are happy to manage these pages and have had a few of them go completely viral beyond our wildest forecasts.
8. Maintenance – In this industry, you can’t just “set it and forget it”. We are always adding new content, posting new reviews and pictures (say, of new flavors), answering new questions, and updating our websites to keep them fast and secure.

Featured Microsite – CoconutWaterLife.com

For an example of a microsite, see our Coconut Water site. This site is dedicated to ONE thing: Coconut Water.

On every page, you will see a general “PricePlow Product Category” price comparison widget. However, you can also see an individual product’s price comparison widget on any product page, such as the Vita Coco Coconut Water page. This is the type of widget that will be exclusively used on a product-based website.

Microsite Legal Considerations

We prefer to own the domains and the copyrights to all content on our microsites. However, we are respectful of your trademarks and are willing to discuss your individual requirements.

Microsite Pricing

If we own the domain, content, are users and believers of your product, and see an opportunity for quality traffic numbers, chances are… we’ll design, write, and maintain the site for free. Even though we can do most of the writing, we’re happy to work with your marketing team to get the right information out there.

For microsites on products that we do not use or see only a small amount of traffic, we will setup a contract for development and maintenance. This will typically start at $1000 and maintenance and SEO services will be $250/month.

Contact Us For More Information

Please visit our Contact page to get the ball rolling on our next microsite!

The PricePlow Price Comparison Engine can be extended to your website with a simple line of HTML that we provide. This is done in the form of an iframe.

Why Would We Add a Price Comparison Widget to Our Site?

Sites that use our Price Comparison Widgets boast industry-leading conversion rates!

When users see how inexpensive our online stores are, they buy without hesitation! Your customers can save well over 40% on your product versus going to their local nutrition store, and oftentimes avoid sales tax and get flat-rate or free shipping as well. Meanwhile, your profit margin remains the same but your sales increase.

Nutritional manufacturers need to stick with what they’re best at – making effective products. You don’t have time to deal with shipping one-off orders to everyone. Let someone else run the e-commerce store, and let us find your customers the best deal on your product.

Widget Examples

There are product price comparisons, such as the new one on Gaspari Nutrition’s Phenorex micro-site. You can see the price comparison that their amazing team of coders and designers put together on the Buy Phenorex page.

In addition, there are product category widgets, such as the one on the sidebar of our Coconut Water site, but we don’t expect you to put the product category widgets on your site – there’s no reason to link to your competitor’s products!

Widget Styling

The widgets can be styled however you like! There are two methods of doing so:

1. Give us the path of your CSS file on your server. We will tell you (or your webmaster) what elements need to be added to your CSS files. There are only a few. Or -
2. Tell us what you want and we’ll code it up. This is not recommended as you will have to contact us if you ever change your color schemes.

What About My Brand and Other Relationships?

We are sensitive to the fact that the Price Comparison Widget may upset some of your featured brick-and-mortar vendors, international vendors, or may lessen the “value” of your brand. This is why we suggest using the Price Comparison Widgets on your microsites to test it out first.

Sadly, the economy has left your customers spending extra time trying to find the best deals on your products. With online shopping growing 12% year-over-year in the 2010 Christmas season, it’s time to get on board with price comparison technology – the easiest way of increasing your sales!

We can also show your web team how to use “geotargeting” to display the Price Comparison Widget to certain visitors of your website (such as to North Americans only).

How Do I Get My Nutrition Store’s Products in the Price Comparison Widgets?

Contact us and we will discuss the various ways you can enroll into the PricePlow.com engine feed.

My Supplement is Not Listed in PricePlow

Contact us and we’ll get it added. We are scheduling a monster upgrade of PricePlow, slated for Q3 2011, which will significantly upgrade our product selection.

If so, it’s time to fight back and restore your credibility.

ClutchWave provides reputation management services to clean up your company’s Internet repuation. We only take on clients whose stories we side with, and focus on the nutrition segment.

Reputation management is an involved, gruesome process. Packages begin at $10,000, with half due up front and the other half upon project completion.

Contact Us with your situation. We can also refer you to our football team of deadly lawyers who may be able to handle the problem in a faster, different method. However, we will normally pass our clients on to our favorite Web Reputation Company as we have been extremely busy with our network expansion and may not have time to work with you at this point – but we’re happy to hear you out and get you to the right people!

Unfortunately, we are not currently taking on new SEO clients unless you are using our Price Comparison Widgets on your websites or microsites.

However, if you need a referral to a legit SEO firm, contact us and we can assist you.

Microsites

A microsite is a small, content-driven website that is entirely about one product or type of product. Our microsites boast incredibly high sales rates and powerful search engine value. Start a microsite on the ClutchWave Network or contact us to build one for you.

You can read more on our Microsites page.

Tools and Widgets

ClutchWave provides nutritional manufacturers and webmasters with tools and widgets to help you sell your product with industry-leading conversion rates!

Using the PricePlow supplement price comparison engine, you can use our Price Comparison Widgets to increase your sales by showing your users the great deals on the web for your products.

Read More on our Tools & Widgets page.

Reputation Management

Are your competitors unfairly attacking your brand and your products on the Internet? Are there harmfully negative reviews of your products that are untrue and are damaging your sales?

If so, it’s time to fight back and restore your credibility.

Read More about our Reputation Management services.

Search Engine Optimization

ClutchWave maintains a team of search engine optimization (SEO) experts that use the best available tools to properly architect pages and sites that will achieve high rankings in competitive niches.

Read more on our Search Engine Optimization page.